1,000 Hook Frameworks That Already Went Viral. Yours Free.
These aren't clever lines someone wrote to sound good. Every framework is a hook that already went viral in organic, rebuilt so you can run it on any product. Hand it to your team and they start from something that already worked, not a blank page. Free, and yours to keep.
Viral hooks, rebuilt as frameworks. Filter, copy, brief.
Free. No card. Unsubscribe with one click.
$100M+ in tracked ad spend
Trusted by DTC brands including HexClad, Vessi, Dooney & Bourke, ZAGG, Woolx, Bioniq, Proper Wild, Impact Dog Crates, HelloFresh, DoorDash, Grubhub, Wayfair, Meta Quest, DJI, Cargill, Primal Kitchen, Diamond Crystal, DIRTEA, Feetures, PMD Beauty, Guideline, Raw Generation, Instant Hydration.
$3.34M
HexClad, from one creative
$1.6M+
Impact Dog Crates
10.82x
Dooney & Bourke ROAS
1,000 Hooks That Already Went Viral
The hook makes or breaks the ad, and most teams are still guessing at it.
Matched to buyer awareness
Sorted by framework and funnel stage, so you match the hook to how aware your prospect is. Cold traffic and a ready buyer don't stop for the same opener.
Works on any product
Structured frameworks that work on any product. Pull a few, transpose them to your concept or drop them into your LLM, and stack several proven hooks into one ad, tuned to who you're targeting.
Receipts, not guesses
The source post sits behind every hook, so you can see it went viral before you ever use it. Receipts, not someone's clever guesses.
Your team stops gambling on the opener. Every concept starts from a hook that already proved it works.
Two things. Both yours.
The 1,000-Hook Database
The full filterable spreadsheet, tagged by framework and funnel stage, with the source post behind every hook. Yours to keep, no strings.
A full breakdown of your account, if it's a fit
We go hours deep into your real numbers and show you the creative cadence it takes to actually grow new-customer revenue, not just prop up your blended ROAS. Free, and yours whether or not we ever work together.
Who’s behind this
Matthew Augusta
Founder, Augusta Productions
Matthew Augusta is one of the few who's proven both sides of this. He's built a 500K+ organic following across TikTok, Instagram and YouTube, and his creative has performed across $100M+ in tracked ad spend for DTC brands through Augusta Productions. Every hook here is filtered through both lenses: what earns attention, and what actually performs.
In their words
Their words. Not ours. From CMOs, Heads of Growth and co-founders at DTC brands.
The ads from Augusta have been the best performers in the account, one even has a 65% thumbstop.
The hook rate is good. The conversion rate is really good.
+84%ROAS improvement
Matthew and his team have been a fantastic creative partner for us. What stands out most is how deeply they understand performance.
−32%CPA across $6M+ in spend
Matthew and his team brought us net new ads that hit a totally new approach to our hero products.
$3.34Mnew-customer revenue from one creative
Breakthrough ad. Congrats, pal!!! We're gonna try to place it. 9.85 ROAS.
9.85×ROAS on the breakthrough ad
Creative production is notoriously difficult to get right, and you made it feel seamless.
−55%CPA over the engagement
Matthew and his team have been amazing in every aspect of our creative process.
$1.6M+new-customer revenue
1,000 Viral Hooks. Yours Free.
Free, no card. Filter it, and hand your team hooks that already landed.
Free. No card. Unsubscribe with one click.
Questions, answered
Is this actually free?
Yes. No card, no trial, no catch. Fill out the quick form and the database lands in your inbox in about five minutes. Unsubscribe with one click.
These hooks are from organic. I run paid.
Correct: mined from organic, and we say so plainly. Organic is where hook volume and iteration speed live, and the first two seconds obey the same physics in paid. The database gives you the structures; your account gives you the test. We didn't dress it up as paid data, because it isn't.
What's the catch? Is this a pitch?
The database is the pitch. If it's useful, some of you will want to talk about producing creative at the pace your spend demands. That conversation is free and optional. Either way, you keep the sheet.
Augusta Productions: performance creative for DTC brands, built like infrastructure.