The Creative Engine Built To Scale New-Customer Revenue, Not To Flatter Your Blended Number
Most agencies make ads. This is performance creative run like infrastructure: one clear idea per ad, produced weekly at the volume your spend demands, judged against your real new-customer number every cycle. It starts with a free Account Teardown. You give us access, we spend a couple of hours in your account, and you get the whole system plan built for you. Want it run? We earn it month to month. If not, the plan is yours to keep.
9-minute video
Backed by The New-Customer Proof Standard. Miss the creative volume we committed to, on our end, and the next cycle makes it good at no charge. And your real new-customer number is in your reporting every cycle, never a blended figure that hides it.
- $100M+ in tracked ad spend
- $3.34M new-customer revenue from one creative
- A client partnership running 4 years
- Month to month, no lock-in
In their words
Their words. Not ours. From CMOs, Heads of Growth and co-founders at DTC brands.
The ads from Augusta have been the best performers in the account, one even has a 65% thumbstop.
The hook rate is good. The conversion rate is really good.
+84%ROAS improvement
Matthew and his team have been a fantastic creative partner for us. What stands out most is how deeply they understand performance.
−32%CPA across $6M+ in spend
Matthew and his team brought us net new ads that hit a totally new approach to our hero products.
$3.34Mnew-customer revenue from one creative
Breakthrough ad. Congrats, pal!!! We're gonna try to place it. 9.85 ROAS.
9.85×ROAS on the breakthrough ad
Creative production is notoriously difficult to get right, and you made it feel seamless.
−55%CPA over the engagement
Matthew and his team have been amazing in every aspect of our creative process.
$1.6M+new-customer revenue
Blended ROAS is the most comfortable lie in DTC.
You Already Feel It Every Monday Morning
The dashboard says 4×. Blended, holding, fine. And the bank account keeps disagreeing.
Because blended ROAS takes credit for customers you already paid for. Retargeting re-sells your own list back to you and books it as growth.
The business isn't growing. It's mining.
It's all over the operator forums: 'for months we thought we were hitting 3.0 ROAS when in fact it was closer to 1.' Losing money on every new customer, and the dashboard never said a word.
The question you don't ask out loud: how long have we been one of them?
Meanwhile the one lever that actually decides new-customer revenue is the one your system can't feed: creative. Winners burn out in two or three weeks now, not six.
Your bench ships a handful of concepts a month when your spend demands multiples of that. Every dead winner is a fire drill, because the next one isn't loaded.
And the agency answer is a deck: reports built to prove the work worked, while the sales numbers don't add up to reality. You know how that story ends: the agency seat is the ejector seat, and when growth misses, the blast radius doesn't stop there.
So every Monday you choose: the comfortable number or the real one. Your name is on both.
What Running On An Engine Feels Like
Same Monday, different system. The New-Customer Split Report is already in: new-customer revenue and nCAC, this cycle against last, pulled out from behind the blended number instead of hidden by it.
Nothing to reconcile. Nothing to translate before it goes upstairs.
Creative lands weekly. Net-new concepts, each one a named hypothesis, sized against your spend and your CAC goals instead of what fits a retainer.
When a winner starts to fade, the next concept is already in testing. The fatigue clock doesn't stop. It just stops being your problem.
At the end of every cycle, each concept gets one of four calls: scale it, iterate it, cut it, or test the next angle. You're not reading reports. You're approving decisions.
And the number goes upstairs unedited, because for the first time, it can.
You’re Thinking It. Let’s Answer It.
“We've been burned. Agencies in, six figures out, nothing to show.”
We know. That's why the contract is the apology.
Month to month. 30-day opt-out. No long-term contracts. We earn your business every single month: not a slogan, the structure. If the engine isn't worth the fee, you leave, and the exit is already in the paperwork. An agency that's confident doesn't need a 12-month lock to keep you.
“The pitch team will be great. Then my account gets handed to some 22-year-old.”
Nothing ships on your account before Matt.
Every account gets a full pod: a creative strategist, a creative director, a lead editor, a talent manager, editors, graphic designers, talent, and then Matt. And Matt is final QA on every batch, on every account, on every call. Founder eyes on your creative isn't a bottleneck. It's the design.
“Creative agencies overpromise. Commit to a return or no deal.”
We won't promise ROAS. Walk from anyone who does.
A creative agency guaranteeing your revenue is a screenwriter guaranteeing box office. Too many hands touch the outcome: the media buying, the offer, the landing page, the approval speed. So we commit to what we control, in writing: the creative volume we agreed, and the honest number every cycle. The results on this page are real and brand-signed. Track record, not a forecast.
“AI generates ads for $39 a month now. Why would I pay an agency?”
Volume was never the bottleneck. Judgment is.
AI can produce a hundred ads by lunch. A hundred ads with no hypothesis, judged by nobody, against a number nobody split. Here's the tell: the best-known AI ad-maker now advertises its own ads as 100% human-made. We use AI where it makes us faster: research at scale, cutting iterations. Our accelerator, not our strategist. You're paying for the part the $39 tool can't do: one researched hypothesis per ad, a senior chain that kills the weak ones before they spend your money, and the honest new-customer number at the end of the cycle.
“We already have an agency. Or an in-house team.”
Keep them. The gap isn't seats. It's the system.
Building a senior creative pod in-house takes months to hire and still caps out on volume. Most benches ship a handful of net-new concepts a month while the spend demands multiples. We sit beside whoever you keep: they hold the brand, we run prospecting-first volume, the hypothesis map, and the split. If your current setup already feeds the account at pace, the teardown will say so. And we'll tell you.
“Attribution is a mess anyway. How would we even judge you?”
On the number your business actually runs on.
At the teardown we agree the measurement standard up front: nCAC, new-customer ROAS, or CPA-at-spend, depending on your AOV and payback. Then the New-Customer Split Report shows that same number every cycle, pulled out from behind the blended figure: when it flatters us and when it doesn't. That's the honesty half of the Proof Standard. It's in writing.
“How long before this is actually working?”
Honestly: not in week one.
First creative lands inside 3 to 6 weeks of kickoff, then a weekly drip. Early cycles buy data. The engine typically hits its stride in months two and three, as iterations stack on what your account teaches us. Anyone promising winners in the first two weeks is selling you the deck, not the system. We'd rather tell you the real ramp before you sign than explain it after.
Most Agencies Make Ads. This Is Infrastructure.
What you’ve tried
What this is
What you’ve tried
Makes ads, then waits to see what sticks.
What this is
One hypothesis per ad, judged against your new-customer number.
What you’ve tried
Reports blended ROAS and calls it growth.
What this is
Splits new-customer from returning, every cycle, in writing.
What you’ve tried
Seniors pitch the account. Juniors run it.
What this is
A senior review chain, and nothing ships before Matt.
What you’ve tried
12-month contracts to hold you still.
What this is
Month to month. We earn your business every single month.
- Creative volume sized against your spend, CAC and ROAS goals, and platform cadence, not what fits a retainer.
- Roughly a third of capacity always reserved for net-new concepts, so the account never lives off iterations alone.
- Every concept gets a decision at cycle end, with the reasoning attached: scale, iterate, cut, or test.
We don't report. We decide.
What Happens After You Say Yes
One
Research
We don't guess at who you're selling to. Your reviews, your competitors' ad libraries, Reddit, the forums where people describe the problem with nobody trying to sell them anything. We pull the real pains, the exact language they use, and the triggers that send someone looking for a fix. That rolls up into real personas you could build an ad to, not women 25 to 40 who make six figures.
Two
Creative
Built for those personas, never from a guess. Every framework has a job to do, and every ad carries one clear idea so the result is readable. Hook frameworks proven on organic, shaped to your product. Real creators film it, editors cut it for attention, and we shoot at the volume your spend actually demands, not what fits a retainer.
Three
Testing
Every ad is tagged going in, so you see exactly what worked and why. Your pod reads it: a creative strategist on the data, a creative director making the call, AI for speed and a human on every decision. Judged on your new-customer number, never the blended one. Budget follows the winners, and a fixed share always hunts the next one before the current one burns out.
Past Results. Real Accounts. No Forecasts.
The story behind the numbers
The one worth studying is HexClad. One creative concept, built from the research, carrying one hypothesis. It took $668K in spend and returned $3.34M in new-customer revenue: 7,514 units, 5.00× ROAS, from a single ad. That's not luck. That's what a testing system is for: most concepts teach you something, a few win, and the engine exists so the winner is found, fed, and followed before it fades. It's also a past result on someone else's account, not a promise about yours. Your engine starts with the research, like every account before it did.
Your Questions, Answered Straight
What does the engine cost?
There's no one sticker. It's sized against your spend and your goals: creative volume is indexed to what your account needs, not what fits a retainer. On the teardown we show you exactly how it's built for your account, with the number in writing, before you decide anything. The teardown costs nothing either way.
Do you take over media buying?
No. You or your buyer keep the account and the spend. We build and run the creative engine and the reporting standard. That split keeps the incentives clean: we don't get paid more for spending your money.
Who actually does the work?
A senior review chain runs every account: creative director → strategist → lead editor → your review. Production runs on a managed creator and editor bench that flexes to demand. And nothing ships before Matt: founder QA on every batch is how the system was built.
How fast does creative start landing?
First batch inside 3 to 6 weeks of kickoff, then a weekly drip of net-new concepts. The engine typically hits its stride in months two and three, as iterations stack on live data from your account. We tell you that before you sign, not after.
What's the contract?
Month to month, 30-day opt-out, no long-term contracts. We keep clients by moving the new-customer number, not by paperwork.
What actually happens on the Account Teardown?
It's work, not a pitch. You give us access to the account and we go deep, and it's a couple of hours of real work on our side. We pull your new-customer number out from behind the blended one, go through what's fatiguing in your live library and why, and build you the whole system plan. If it's a fit, we'll say so. If it isn't, we'll say that too, and the plan is yours to keep either way. The plan was never the hard part. Executing it week after week at volume is.
We Onboard One New Client A Week. Roughly Ten Slots. That's The Real Capacity.
Free · 6 questions, then the calendar · you keep the teardown either way
P.S. Still reading? Then here's the 3am question, operator to operator: how much longer do you scale spend before the creative bottleneck breaks something? The nCAC. The forecast. The version of the story with your name on it. The blended number will keep saying fine right up until someone splits it. You can be the operator who runs that split, or the one it happens to. The teardown is free. The read is yours to keep. The calendar sits behind six honest questions.