The Creative Engine Built To Scale New-Customer Revenue, Not To Flatter Your Blended Number
Most agencies make ads. This is performance creative run like infrastructure: one hypothesis per ad, produced weekly at the volume your spend demands, judged against your real new-customer number every cycle. It starts with a free Account Teardown. We split your number, map the volume your account needs, and show you the build. Want it run? We earn it month to month. If not, the read is yours to keep.
Backed by The New-Customer Proof Standard. Miss the creative volume we committed to, on our end, and the next cycle makes it good at no charge. And your real new-customer number is in your reporting every cycle, never a blended figure that hides it.
6 questions first · calendar on the next screen · about a minute
The New-Customer Creative Engine
The New-Customer Creative Engine
- $100M+ in tracked ad spend
- $3.3M new-customer revenue from one creative
- A client partnership running 4 years
- Month to month, no lock-in
65% thumbstop, didn't know it was possible.
Blended ROAS is the most comfortable lie in DTC.
You Already Feel It Every Monday Morning
The dashboard says 4×. Blended, holding, fine. And the bank account keeps disagreeing.
Because blended ROAS takes credit for customers you already paid for. Retargeting re-sells your own list back to you and books it as growth.
The business isn't growing. It's mining.
It's all over the operator forums: 'for months we thought we were hitting 3.0 ROAS when in fact it was closer to 1.' Losing money on every new customer, and the dashboard never said a word.
The question you don't ask out loud: how long have we been one of them?
Meanwhile the one lever that actually decides new-customer revenue is the one your system can't feed: creative. Winners burn out in two or three weeks now, not six.
Your bench ships a handful of concepts a month when your spend demands multiples of that. Every dead winner is a fire drill, because the next one isn't loaded.
And the agency answer is a deck: reports built to prove the work worked, while the sales numbers don't add up to reality. You know how that story ends: the agency seat is the ejector seat, and when growth misses, the blast radius doesn't stop there.
So every Monday you choose: the comfortable number or the real one. Your name is on both.
What Running On An Engine Feels Like
Same Monday, different system. The New-Customer Split Report is already in: new-customer revenue and nCAC, this cycle against last, pulled out from behind the blended number instead of hidden by it.
Nothing to reconcile. Nothing to translate before it goes upstairs.
Creative lands weekly. Net-new concepts, each one a named hypothesis, sized against your spend and your CAC goals instead of what fits a retainer.
When a winner starts to fade, the next concept is already in testing. The fatigue clock doesn't stop. It just stops being your problem.
At the end of every cycle, each concept gets one of four calls: scale it, iterate it, cut it, or test the next angle. You're not reading reports. You're approving decisions.
And the number goes upstairs unedited, because for the first time, it can.
You’re Thinking It. Let’s Answer It.
“We've been burned. Agencies in, six figures out, nothing to show.”
We know. That's why the contract is the apology.
Month to month. 30-day opt-out. No long-term contracts. We earn your business every single month: not a slogan, the structure. If the engine isn't worth the fee, you leave, and the exit is already in the paperwork. An agency that's confident doesn't need a 12-month lock to keep you.
“The pitch team will be great. Then my account gets handed to some 22-year-old.”
Nothing ships on your account before Matt.
Every account runs a senior review chain: creative director → strategist → lead editor → your review. Production runs on a managed creator and editor bench that flexes to demand. And Matt is final QA on every batch, on every account, on every call. Founder eyes on your creative isn't a bottleneck. It's the design.
“Creative agencies overpromise. Commit to a return or no deal.”
We won't promise ROAS. Walk from anyone who does.
A creative agency guaranteeing your revenue is a screenwriter guaranteeing box office. Too many hands touch the outcome: the media buying, the offer, the landing page, the approval speed. So we commit to what we control, in writing: the creative volume we agreed, and the honest number every cycle. The results on this page are real and brand-signed. Track record, not a forecast.
“AI generates ads for $39 a month now. Why would I pay an agency?”
Volume was never the bottleneck. Judgment is.
AI can produce a hundred ads by lunch. A hundred ads with no hypothesis, judged by nobody, against a number nobody split. Here's the tell: the best-known AI ad-maker now advertises its own ads as 100% human-made. We use AI where it makes us faster: research at scale, cutting iterations. Our accelerator, not our strategist. You're paying for the part the $39 tool can't do: one researched hypothesis per ad, a senior chain that kills the weak ones before they spend your money, and the honest new-customer number at the end of the cycle.
“We already have an agency. Or an in-house team.”
Keep them. The gap isn't seats. It's the system.
Building a senior creative pod in-house takes months to hire and still caps out on volume. Most benches ship a handful of net-new concepts a month while the spend demands multiples. We sit beside whoever you keep: they hold the brand, we run prospecting-first volume, the hypothesis map, and the split. If your current setup already feeds the account at pace, the teardown will say so. And we'll tell you.
“Attribution is a mess anyway. How would we even judge you?”
On the number your business actually runs on.
At the teardown we agree the measurement standard up front: nCAC, new-customer ROAS, or CPA-at-spend, depending on your AOV and payback. Then the New-Customer Split Report shows that same number every cycle, pulled out from behind the blended figure: when it flatters us and when it doesn't. That's the honesty half of the Proof Standard. It's in writing.
“How long before this is actually working?”
Honestly: not in week one.
First creative lands inside 3–6 weeks of kickoff, then a weekly drip. Early cycles buy data. The engine typically hits its stride in months two and three, as iterations stack on what your account teaches us. Anyone promising winners in the first two weeks is selling you the deck, not the system. We'd rather tell you the real ramp before you sign than explain it after.
6 questions first · calendar on the next screen · about a minute
Most Agencies Make Ads. This Is Infrastructure.
What you’ve tried
What this is
What you’ve tried
Makes ads, then waits to see what sticks.
What this is
One hypothesis per ad, judged against your new-customer number.
What you’ve tried
Reports blended ROAS and calls it growth.
What this is
Splits new-customer from returning, every cycle, in writing.
What you’ve tried
Seniors pitch the account. Juniors run it.
What this is
A senior review chain, and nothing ships before Matt.
What you’ve tried
12-month contracts to hold you still.
What this is
Month to month. We earn your business every single month.
- Creative volume sized against your spend, CAC and ROAS goals, and platform cadence, not what fits a retainer.
- Roughly a third of capacity always reserved for net-new concepts, so the account never lives off iterations alone.
- Every concept gets a decision at cycle end, with the reasoning attached: scale, iterate, cut, or test.
We don't report. We decide.
What Happens After You Say Yes
Phase 1
Brand Intelligence
We mine your reviews, your competitors' ad libraries, and the language your customers actually use into working personas, set once, refreshed quarterly. This is where the hypotheses come from. No creative gets made from a guess.
Phase 2
The Hypothesis Map
Every concept gets one job: one persona, one angle, one testable idea per ad. Roughly a third of capacity stays reserved for net-new concepts, so the account is always testing fresh angles, not just re-cutting last quarter's winner.
Phase 3
Prospecting-First Production
Brandformance video, performance UGC, and statics, all sized against your spend, CAC and ROAS goals, and platform cadence, not what fits a retainer. First batch inside 3–6 weeks, then a weekly drip of new concepts into the account.
Phase 4
The New-Customer Split Report
Every cycle, your new-customer revenue and nCAC pulled out from behind the blended number. Then every concept gets one of four calls, with the reasoning attached: scale, iterate, cut, or test the next angle. Decisions, not slides.
Past Results. Real Accounts. No Forecasts.
The story behind the numbers
The one worth studying is HexClad. One creative concept, built from the research, carrying one hypothesis. It took $668K in spend and returned $3.3M in new-customer revenue: 7,514 units, 5.00× ROAS, from a single ad. That's not luck. That's what a testing system is for: most concepts teach you something, a few win, and the engine exists so the winner is found, fed, and followed before it fades. It's also a past result on someone else's account, not a promise about yours. Your engine starts at Phase 1, like every account before it did.
Your Questions, Answered Straight
What does the engine cost?
There's no one sticker. It's sized against your spend and your goals: creative volume is indexed to what your account needs, not what fits a retainer. On the teardown we show you exactly how it's built for your account, with the number in writing, before you decide anything. The teardown costs nothing either way.
Do you take over media buying?
No. You or your buyer keep the account and the spend. We build and run the creative engine and the reporting standard. That split keeps the incentives clean: we don't get paid more for spending your money.
Who actually does the work?
A senior review chain runs every account: creative director → strategist → lead editor → your review. Production runs on a managed creator and editor bench that flexes to demand. And nothing ships before Matt: founder QA on every batch is how the system was built.
How fast does creative start landing?
First batch inside 3–6 weeks of kickoff, then a weekly drip of net-new concepts. The engine typically hits its stride in months two and three, as iterations stack on live data from your account. We tell you that before you sign, not after.
What's the contract?
Month to month, 30-day opt-out, no long-term contracts. We keep clients by moving the new-customer number, not by paperwork.
What actually happens on the Account Teardown?
It's work, not a pitch. We pull your new-customer number out from behind the blended one, map the creative volume your spend and goals actually demand, and show you what the engine would look like on your account. If it's a fit, we'll say so. If it isn't, we'll say that too, and the read is yours to keep either way.
We Onboard One New Client A Week. Roughly Ten Slots. That's The Real Capacity.
Free · 6 questions, then the calendar · you keep the teardown either way
P.S. Still reading? Then here's the 3am question, operator to operator: how much longer do you scale spend before the creative bottleneck breaks something? The nCAC. The forecast. The version of the story with your name on it. The blended number will keep saying fine right up until someone splits it. You can be the operator who runs that split, or the one it happens to. The teardown is free. The read is yours to keep. The calendar sits behind six honest questions.